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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Name: Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Brand: McGraw-Hill Education - Europe
SKU: 04389956
Price: 53.3 EUR
Availability: InStock

Harry Macdivitt

Lingua

Inglese

Libro Rigido

Codice Libristo: 04389956

Casa editrice McGraw-Hill Education - Europe, ottobre 2011

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B...

Codice Libristo: 04389956

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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

Informazioni sul libro

Titolo completo Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Autore Harry Macdivitt

Lingua

Inglese

Rilegatura Libro - Rigido

Data di pubblicazione 2011

Numero di pagine 288

EAN 9780071761680

ISBN 0071761683

Codice Libristo 04389956

Casa editrice McGraw-Hill Education - Europe

Peso 586

Dimensioni 236 x 151 x 25

Categorie

Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > Management e tecniche gestionali > Gestione di settori specifici > Gestione delle vendite e del marketing

Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > Vendite e marketing > Ricerche di mercato