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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Lingua IngleseInglese
Libro Rigido
Libro Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference H. Lee Meadow
Codice Libristo: 05338661
Casa editrice Springer International Publishing AG, novembre 2014
Founded in 1972, the Academy of Marketing Science is an international organization dedicated to prom... Descrizione completa
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Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.§§This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.§

Informazioni sul libro

Titolo completo Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Lingua Inglese
Rilegatura Libro - Rigido
Data di pubblicazione 2014
Numero di pagine 489
EAN 9783319118840
ISBN 3319118846
Codice Libristo 05338661
Peso 1502
Dimensioni 217 x 285 x 34
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