Non ti piace? Non importa! Puoi restituircelo entro 30 giorni
Non puoi sbagliarti con un buono regalo. Con il buono regalo, il destinatario può scegliere qualsiasi prodotto della nostra offerta.
30 giorni per il reso
Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in a German automobile company from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this innovative study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.