Intangibles in Competition and Cooperation

The management of intangibles in cooperation and competition engenders and encompasses a dynamic nexus of organizational learning, innovation, and capabilities. This book is a major step forward in grasping and developing the theory of intangibles. Contributions on theoretical proposals, empirical findings and case studies from Asia and Europe challenge the dominant Anglo-American paradigms and cooperation and competition are redefined in the light of Euro-Asian experience on managing intangibles. Parthasarati Banerjee and Frank-JA rgen Richter present here an exciting collection of Euro-Asian perspectives on 'intangibles in cooperation and competition' which set out a new agenda for both the researcher and the manager. The reader is encouraged to consider u What constitutes assets in a knowledge society u How mergers and acquisitions and organizational restructuring are related to intangibles u Whether organizational boundaries still remain u The role of concepts and imagination in innovation u How market making, competition and strategic moves are related u How to share and transfer knowledge and other intangible across cultures and countries u Issues of creativity management and managing social resources The contributors are experts in the field of intangibles, knowledge management, and its applications in Asia and Europe. They ask fundamental questions and challenge common assumptions, demonstrating that North American dominated economic wisdom may find a useful corrective in an Euro-Asian approach by focusing on the mighty leverage of intangibles. A challenging, provocative, readable study and analysis, this book will be useful for students on MBA and Asian Management programs, and will be a valuable reference for managers seeking to broaden their understanding of intangibles-management issues.