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Force for Change
Inglese
76 b
30 giorni per il reso
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Strong managers produce predictability and order, but leaders create, communicate and implement visions of the future which enable companies to change themselves in a changing competitive marketplace. Building upon his landmark analysis of the job of the general manager and his influential work on leadership, power and influence, John Kotter now focuses on the human factors which bring change. Using case studies from 11 top corporations, Kotter unfolds the stories behind the great successes of leaders who propelled their companies beyond expectations. Through example after example, Kotter identifies the specific personal attributes of these leaders and illustrates the practices that create outstanding leadership.
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