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FLORICULTURE: DESIGNING AND MERCHANDISING, 3E is the ideal introduction to the floral design industry. Written in a concise, easy-to-follow manner, FLORICULTURE: DESIGNING AND MERCHANDISING, 3E includes step-by-step instructions, complete with illustrations and material lists for dozens of projects. Projects in this book are built around low-cost materials and include suggestions on how to incorporate native materials to further reduce costs.