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Export Marketing Strategy

Lingua IngleseInglese
Libro In brossura
Libro Export Marketing Strategy Zou
Codice Libristo: 01219979
Casa editrice Business Expert Press, gennaio 2009
If you find that the domestic market is saturated, exporting is a very important strategic initiativ... Descrizione completa
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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Informazioni sul libro

Titolo completo Export Marketing Strategy
Autore Zou
Lingua Inglese
Rilegatura Libro - In brossura
Data di pubblicazione 2009
Numero di pagine 362
EAN 9781606490082
ISBN 1606490087
Codice Libristo 01219979
Casa editrice Business Expert Press
Peso 557
Dimensioni 154 x 230 x 22
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