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Enterprise-Wide Strategic Management

Lingua IngleseInglese
Libro Rigido
Libro Enterprise-Wide Strategic Management Rainey
Codice Libristo: 04378870
Casa editrice Cambridge University Press, dicembre 2009
In today's highly competitive and dynamic business environments, corporations can no longer afford t... Descrizione completa
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In today's highly competitive and dynamic business environments, corporations can no longer afford to rely on the static strategic management constructs of the past. Enterprise-wide Strategic Management is a leading-edge work that shows how business leaders can take better advantage of their opportunities by taking a broader perspective of the world in which they operate. David Rainey advocates a holistic approach to the business environment, arguing that managers must work with all stakeholders, both internal and external, to create long-term success. Including numerous case studies featuring global corporations and small- and medium-sized enterprises (SMEs), the book provides guidance and support in formulating, developing, and implementing business strategies and action plans. It also includes advice on how to develop and deploy strategic management systems, management constructs, and organizational structures. This gives executives, strategic leaders, professionals, and practitioners the tools they need to create value and achieve sustainable success.

Informazioni sul libro

Titolo completo Enterprise-Wide Strategic Management
Lingua Inglese
Rilegatura Libro - Rigido
Data di pubblicazione 2009
Numero di pagine 526
EAN 9780521769808
ISBN 0521769809
Codice Libristo 04378870
Peso 1170
Dimensioni 181 x 253 x 29
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