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E-Commerce Strategy

Lingua IngleseInglese
Libro Rigido
Libro E-Commerce Strategy Sanjay Mohapatra
Codice Libristo: 01427943
Casa editrice Springer-Verlag New York Inc., luglio 2012
This book illustrates approaches for designing and implementing e-commerce strategy with social pers... Descrizione completa
? points 172 b
72.67
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This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates people focused approaches that can be used for marketing products and services through internet. §E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.

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