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The United States has a health care system with two§faces. The first face is a famous one - the country§is known for its constant advancements in health care§technology and state of the art research in health§care-related disciplines. The other face is an§infamous one - the system is ill-famed for its record§number of people without health insurance, its§skyrocketing health care expenditures as well as the§deteriorating health of its population. This book§intends to take a close look at this unique social§system and analyze current trends that move it§forward. When looking at trends, special emphasis is§laid upon the movement around consumer-driven health§care, which has become extremely popular among§private health care providers in recent years and now§features regularly in policies by the current§administration. The mind shift from treating§patients to providing services to consumer has§come a long way in a country that strives to be known§as a place where all areas of life are subjected to§the efficient forces of free markets and consumer demand.