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Business Strategies and Competitiveness in Times of Crisis
Inglese
339 b
30 giorni per il reso
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This book focuses on the relationship§between business strategy and competition among Italian SMEs in the aftermath§of the economic crisis. First examining business strategy and competitive§advantage in a broader sense, Business§Strategies and Competitiveness in Times of Crisis goes on to analyse the§strategic behaviour of SMEs and the key factors that allow them to overcome the§challenges they face. The book covers wide-ranging topics such as marketing and§communication strategies, internationalization process and entry modes, access§to credit, networking, innovation process and human resources enhancement.§Referring to insightful case studies and surveys conducted between 2011 and§2014, it reflects on managerial implications for Italian SMEs and identifies§their three main competitive challenges.§
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