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All Marketers are Liars

Name: All Marketers are Liars
Brand: Penguin Publishing Group
SKU: 02399432
Price: 17.76 EUR
Availability: InStock

Seth Godin

Lingua

Inglese

Libro In brossura

Codice Libristo: 02399432

Casa editrice Penguin Publishing Group, marzo 2012

The new rule of marketing is that it doesn't matter if something is actually better or faster or mor... Descrizione completa

Codice Libristo: 02399432

42 b

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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.